Adding Bite to a Brand

This brand is a liqueur twist on traditional tequila. Challenges – overcome the perception liqueurs are too sweet, expand the footprint to men and women, and add new flavors.

Our new bottle, logo and packaging design were supported by on-and-off premise point-of-sale promotions, an ad campaign and sales program. New gift sets, games & recipe ideas also refreshed the brand.

All historical sales records were broken. The campaign grew the Hispanic demographic while continuing to increase case sales.