Launching a New Brand in the U.S. Market
Infomedia is a leading provider of information solutions for the global automotive industry’s after sales parts & service sector. They supply online parts selling systems, menu pricing systems, publications, data analysis and information research for manufacturers.
Primary goal: launch a proprietary brand, Superservice, to subscribe U.S. dealerships, franchisees & independent mechanics. Competition was fierce.
The new website and integrated marketing program, effected a 2000% increase in unique site visitor with over 90% from the U.S. Subscriptions increased significantly.