Marketing an Investment Firm to Stand Out
This investment firm specializes in the acquisition of lower middle market companies and quality long-term capital investment opportunities.
The goal was to launch an integrated marketing campaign that would differentiate their brand from other investment firms.
We developed an integrated marketing program including newsletters, digital marketing, collateral and advertising supporting their focus of long term investment, special situations and debt restructuring.
The campaign propelled their brand to industries including healthcare, technology, telecom, chemical and life sciences.