Digital Strategy Revitalizes Classic Brand
This Center (SCRC) is one of the world’s most well established fertility clinics, with a patient population local to international.
SCRC was battling a growing number of IVF centers in the same space.
The main factor influencing selection of an IVF clinic is consistently positive results. Incorporating this into our brand positioning & digital strategy, we redeveloped the online user experience and content.
The new site increased lead conversions and new patient acquisitions by over 225%.