Flagship Store Grows to Retail Megastar
Located in the heart of New York City, Sony Plaza & Sony Style Store competed with Manhattan’s major attractions.
Employing a “movie opening” marketing strategy designed to appeal to parents, tourists and locals; we succeeded in increasing the Plaza’s foot traffic by 300% in 3 weeks.
Store sales increased from $300 per sq. ft. to $1,800 in 2 months and our holiday campaign caused sales to soar $2,000 per sq. ft. Sony opened more stores across America.