Updating a Legacy Brand

With mounting pressure from competitive brands, Nissin Foods, one of the largest producers of ramen products, wanted to reverse trends for two product brands.

We created new packaging, an outdoor campaign and a “Noodle Mania” social media contest to celebrate Nissin’s 40th Anniversary. Consumers were invited to share online unique photo ideas featuring packaging & product.

The advertising & promotion resulted in significant increases in posts, likes, website traffic and product sales, reversing declining trends in key markets.