This organization’s members all score in the top 2% in intelligence on standard IQ tests. The organization wished to encourage more people to get tested and join.
In our research, we found that this is a community of people who think and look at things differently. We named this the Mensa Effect using the tagline “Inviting Intelligence.”
The campaign included positioning, messaging and branding along with 1 min. and 3 min. videos for online marketing, events and trade shows.