Retaining Loyal Customers While Winning New Ones

Gelson’s is a premier supermarket chain with superior products, unmatched wine & liquor selection and service.

Management wished to rebrand the company and add e-commerce while updating its online marketing to a younger female-skewed consumer (yet not alienate baby boomers).

We developed the brand marketing and updated logo, new brand guide, responsive e-commerce website for desktop & mobile and digital marketing. A global private investment firm acquired Gelson’s in a cash transaction for $394M.