Transforming a 100 Year Old Bank Through Brand Positioning

F&M Bank has provided financial services to individuals, families and businesses in California since 1916. They are a full service community bank, locally owned and operated in Lodi, California with 25 branches from Sacramento to Merced, and Irvine. The bank’s brand and website were antiquated with no focus on what differentiated their brand from all other competitors. By redeveloping the bank’s corporate identity, brand positioning, brand messaging, ad campaign and tactical strategy and aligning it with their customer’s financial goals and personal lifestyles, F&M saw a significant increase new account and loan activity, customer retention and lead conversions.