Emotional Marketing Grows Subscription Site

This subscription-based online diet, fitness & counseling network had 700,000 members at the time.

By creating a broadcast spot, online offers and real-time testing matrix, we gathered valuable insights about member behavioral and emotional dispositions and purchase influences.

New membership increased to over 2M within one quarter and conversion rates were 42%.

Net income for the quarter in which commercials launched reached the highest levels in the company’s history, growing by $7.7M.

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