Emotional Marketing Grows Subscription Site
This subscription-based online diet, fitness & counseling network had 700,000 members at the time.
By creating a broadcast spot, online offers and real-time testing matrix, we gathered valuable insights about member behavioral and emotional dispositions and purchase influences.
New membership increased to over 2M within one quarter and conversion rates were 42%.
Net income for the quarter in which commercials launched reached the highest levels in the company’s history, growing by $7.7M.