Making a Brand Roar Like a Lion Again

Established in 1911, Benelli is one of the oldest and most pioneering of Italian motorcycle manufacturers. These legendary bikes were engineered to race.

We announced Benelli’a return to uphold their tradition as passionate motorcycle pioneers and to set the benchmark with a new generation once again.

Marketing portrayed Benelli’s passion for building motorcycles with heart and old world spirit captured in modern technology and awe-striking Italian style.