Emotional Marketing

Emotional marketing is about taking the what you do as a business and communicating why you do it. Why? Because feelings drive behavior and behavior is what motivates action. It’s about telling a powerful story that connects with a consumer in a more relevant and emotionally compelling way. Great brands understand that emotions drive the decision-making process and align those emotions with the decisions a brand is asking an audience to make. Emotion, not logic, will have the final say in someone’s decision.

The way people think about a brand does not make them act. The way they feel about a brand does. We apply this philosophy to the entire planning and creative process. We relentlessly focus on the core emotional idea unique to a brand, rekindling existing customers and attracting new ones.

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The best stories shape our culture.
The more emotional the image or story, the stronger it connects.
Neuro-imagery proves emotions, not information, drive decisions.
Emotions define customer experiences.
Mental habits and emotional reactions guide the purchase process.
Associating a brand with powerful stories increases reactions and response.
Appeal to the heart, not the head.
Positive emotions toward a brand have far greater influence on loyalty than trust.
Brand messages about personal value create greater response.
Brands that identify personal pains and gains drive greater response.
Focusing on Emotional “moments that matter” trigger increased response.
Creative ideas that portray emotional intensity create emotional connections.
The shortest path to brand success is understanding a customer’s personal goals.
Emotional Marketing is disruptive and forces people to think differently.
Branding is the art of making something famous.
Feelings drive behavior. Behavior motivates action.
All great brands champion a lucid philosophy or belief system.
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