Emotional Marketing — TEST PAGE IGNORE ME!
Emotional marketing is about taking the what you do as a business and communicating why you do it. Why? Because feelings drive behavior and behavior is what motivates action. It’s about telling a powerful story that connects with a consumer in a more relevant and emotionally compelling way. Great brands understand that emotions drive the decision-making process and align those emotions with the decisions a brand is asking an audience to make. Emotion, not logic, will have the final say in someone’s decision.
The way people think about a brand does not make them act. The way they feel about a brand does. We apply this philosophy to the entire planning and creative process. We relentlessly focus on the core emotional idea unique to a brand, rekindling existing customers and attracting new ones.