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Posts for Demographic Profiles

The Marketing Power of Baby Boomer Women

The Marketing Power of Baby Boomer Women

On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. This woman is 72 years old and is still more on top of her LinkedIn account than I am.

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Marketing To The Forever Changing American Norm

Marketing To The Forever Changing American Norm

America is the melting pot of the world. We are a giant pot filled with ingredients of each country. It is very evident of that here in Los Angeles.

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Marketing To Women: What’s Mom Really Doing Online

Marketing To Women: What’s Mom Really Doing Online

25% of Moms regard themselves as technology experts. Digital Mom’s love for technology is deep.

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20 Facts About Digital Moms

20 Facts About Digital Moms

Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.

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I Am The 3%

I Am The 3%

I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.

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Marketing To American Women

Marketing To American Women

The days of Ricky shouting “Lucy! I’m home!” long disappeared along with cathode ray tubes as more and more women participate in the bread winning responsibilities of family life. In a 2013 report from Nielsen, American women enjoy remarkable spending power that continues to grow and currently ranges from $5 to $15 trillion annually.

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The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

It’s sleek, yet robust. It “exudes masculinity,” offering “more power, more steam, more performance.” It “helps men turbocharge,” and from the front, it even looks like a high-performance racing vehicle. It’s an iron. For ironing.

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