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Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task these days. If you find yourself constantly instructing or correcting your team or partners on how your company’s identity is being marketed, chances are you don’t have a Brand Guide.

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The Importance Of Authenticity In Branding

The Importance Of Authenticity In Branding

A box of chocolates can cost $50, if it is exposed to meditating monks for five days, as in the case of Intentional Chocolates. However, a box of Hershey’s will only sell for roughly $6, because, frankly, an industrial factory is not quite as romantic or as picturesque a heritage as a secluded monastery in the far-off goat-laden mountains of Tibet.

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The Neu-Metric In Marketing: Brain Activity

The Neu-Metric In Marketing: Brain Activity

It is estimated that 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and can now be measured by cutting-edge Neuromarketing technologies. How it works: Neuromarketers will show volunteers a product: a website, print ad, TV spot, etc. Using electrical brain wave measurements (EEG) and eye trackers, the brain activity of a consumer is measured in real time as he or she digests specific aspects of the product.

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Color Can Help Your Company Better Connect With Your Audience

Color Can Help Your Company Better Connect With Your Audience

Have you ever wondered why McDonalds uses red and yellow, or why many large corporations use blue? We can tell you why. At Sagon-Phior, we view color as very powerful tool that can stimulate emotions. Color can evoke different reactions depending on culture, gender, age and context. I recently interviewed Rio Phior, Partner and creative director at Sagon-Phior who has taught Color Theory at California State University.

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It’s St. Patrick’s Day – Think “Green” Marketing

It’s St. Patrick’s Day – Think “Green” Marketing

In honor of St. Patrick’s Day, we thought it fitting to talk about the trend that is sweeping through the marketing world, Going Green. Our research indicates that eco-friendly brands that are first out-of-the-gate in their industries have the opportunity to take leadership positions among others in their space. Implementing a green campaign can give brands a competitive edge and positive consumer perception – all while helping the environment.

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5 Step Process To Developing A Fantastic Name For Your New Company

5 Step Process To Developing A Fantastic Name For Your New Company

We are often engaged to develop innovative and meaningful new names for companies, services and products. This process can be enjoyable, however it also takes strategic thinking and a lot of time. Here are some helpful tips to developing an innovative and memorable name.

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