Blog

Marketing Operations – The Nerve Center For Modern Business

Marketing Operations – The Nerve Center For Modern Business

Today we have the ability to measure and analyze the outcome of our client’s marketing efforts. Marketing and advertising have come a long way from the days of flip charts and T-squares. Don Draper’s Madison Avenue is part of advertising’s great history.

More...

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

More...

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

More...

Internet User Habits: A Plus Of Mobile Consumer Engagement

Internet User Habits: A Plus Of Mobile Consumer Engagement

In the past it used to be publicly unacceptable to check emails, texts or browse the Internet in many social or work-related situations. Boy, have times changed.

More...

Generation X: Overlooked Spending Potential

Generation X: Overlooked Spending Potential

Generation-X is that smaller generation smothered between Baby Boomers and Millennials that lacks the attention it deserves. Sure they might be the second smallest adult generation in the United States, but affluent Gen-X’ers have deeper pockets than their younger and older counterparts.

More...