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Social Media Marketing: Why Time Matters

Social Media Marketing: Why Time Matters

Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.

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Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task these days. If you find yourself constantly instructing or correcting your team or partners on how your company’s identity is being marketed, chances are you don’t have a Brand Guide.

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Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

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The Marketing Power of Baby Boomer Women

The Marketing Power of Baby Boomer Women

On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. This woman is 72 years old and is still more on top of her LinkedIn account than I am.

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Social Media: Making The Most Out Of Twitter

Social Media: Making The Most Out Of Twitter

Twitter can be a great asset for both personal and business purposes. Most people already know how to keep a successful personal Twitter account… (Use humor, tweet selfies and try not to get in fights with Justin Bieber fans). But do you know how to use Twitter successfully for your company?

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