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Posts by Dillon Railey

Social Media Marketing: Why Time Matters

Social Media Marketing: Why Time Matters

Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.

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Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

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The Marketing Power of Baby Boomer Women

The Marketing Power of Baby Boomer Women

On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. This woman is 72 years old and is still more on top of her LinkedIn account than I am.

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Social Media: Making The Most Out Of Twitter

Social Media: Making The Most Out Of Twitter

Twitter can be a great asset for both personal and business purposes. Most people already know how to keep a successful personal Twitter account… (Use humor, tweet selfies and try not to get in fights with Justin Bieber fans). But do you know how to use Twitter successfully for your company?

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Marketing To The Forever Changing American Norm

Marketing To The Forever Changing American Norm

America is the melting pot of the world. We are a giant pot filled with ingredients of each country. It is very evident of that here in Los Angeles.

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Marketing To Women: What’s Mom Really Doing Online

Marketing To Women: What’s Mom Really Doing Online

25% of Moms regard themselves as technology experts. Digital Mom’s love for technology is deep.

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Is Your Business Using Social Media Correctly?

Is Your Business Using Social Media Correctly?

Social media usage is now the top Internet activity. The average American is spending 3 hours a day on social media. 92% of marketers say that social media is important to their businesses1.

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How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

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How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

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