Adaptive Marketing

Adaptive marketing allows a brand to create more personalized and emotional experiences with consumers. It provides deep insight to the emotional IQ of a brand and helps to discover how to identify the behavior, needs and desires of your customers. Every aspect of our Adaptive Marketing process involves a implementing, managing and measuring outcomes through a dynamic, multi-touch, multimedia, multi-channel approach that is inherently adaptive, collaborative and supportive. You’ve built your organization and brand to adapt, withstand and succeed in an ever-changing environment. Your integrated marketing should do so as well

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Emotional IQ

Start with a comprehensive picture of your brand’s emotional IQ

Influential Content

Creating and delivering ideas that influence, inform and motivate action

Customer Insights

Identify customer insights: Behavior, needs and desires

Managing Outcomes

Implementing and managing the outcomes through:

 Personalized ad serving  Dynamic web and app experiences  Personalized e-communications

Measurable analysis and insight reporting

Measurable Analysis and Insight Reportint

 Clickstream Analytics The What  Heat Mapping The How  Voice of Customer The Why  Financial Modeling The Cost